SMART

A company's strategy has to be SMART

SMART
S:specific
M:meauserable
A:attainable
R:realistic
T:time bound

18.10.2010

SWOT

s:strengths

w:weaknesses

o:opportunities

t:threats

Opportunities and threats are also external factors given by steeple

SWOT Analysis:
 Tells us where we are now and help planning.


7s matrix tells you your strenghts and weaknesses

STEEPLE gives opportunities and threats.

SWOT gives us the questions: 1. Where we are now?

3.What should we do to get where we want to be?(strategy)

2.where do we want to be at this time ?.(in time X(objectives))

the third question defines your strategy.

time factor applies to all of the questions.

4.how do we know we are getting there?(Control)

STEEPLE Analysis of the school

Legal:

in us corporations are considered as individuals just like a person

sometimes you have to interpret the laws-Laws do not always say the right thing.

Students have rights because the courts gave them their rights.

Ethical:

if you are not graded according to your to your grades, its unethical.

For example; İf Mr.Sen offers private lesson outside the school that is unethical.

ethics are unwritten laws of socities.




Do ethical values affect businesses?

Absolutely!

Companies adopt green(environmental plans) because it gives good reputation.

UNEthical thinking: You think benefits and costs

04.10.2010 notes

B&M Note no. 1                                          4.10.2010

• profit is like food for business companies and they eat the profit to survive
• long run/short run: in the long term you get skillful workers and your products/profit increase.
• finding a business opportunity is finding a good market and a market business which is particular to your skills.
• you have ownership and management of resources what else do you need ? Leadership, Rısk Taking( courage), Creativity, innovation( new things)(sultan ahmet koftecisi: taking a turkish product and putting in a fast food system and sell it).
• if you loose sight of the bigger picture , the smaller picture(your life ) becomes unimportant.
• if you specialize too much and you do not see the connections with the other sides of business.so specializms have to be connected.
• The bigger the organizations, more specilizations you need.
• Inputs-process-outputs(after the output there is a feedback that goes to the input to show wether you are doing it correctly.)
• value added is basically the profit.